When it comes to your business, you need to make an impact to forge meaningful relationships with customers. One of the best ways to do this and get customer attention during the precious few seconds it takes to hold their interest is through a powerful website.
A powerful website will take you to places you’ve never gone before. Make sure to make the best of it. Read some helpful tips on how you can create impact with your business through your website.
Register your domain name
The first step to create a website that truly rocks is to register a custom domain. Select a name that boosts your brand and visibility on the web. Remember that your domain name is the address that customers will connect with your business on the web.
Make your domain memorable and easy to remember. Avoid complex spellings, numbers and symbols. Get creative with your name, and make sure that there is a clear connection between your brand and your domain name.
When it comes to domain extensions, .COM and .NET are the most common for business. However, there are a lot of other TLDs you can choose from, such as .STORE and .SHOP, and country TLDs are also good for localising your reach, such as .NZ and .COM.AU.
Have a definite purpose
Your purpose is something you can anchor your business on.
When it comes to the purpose of your website, you need to determine what you offer to customers. Is your website simply to provide an online reference about your company that customers can explore? Is it for marketing purposes to promote your brick-and-mortar business? Or is it a full ecommerce website, where customers can readily make their purchases?
Don’t create a website just for the sake of having an online presence. You should clearly have a vision in mind of what you need your website to do for your business.
Once you have your purpose in mind, you can go about structuring how to approach other elements, such as design, functionality and more.
Professional design and appearance
Visually, your website should be appealing, incorporating a professional look to encourage trust. Your site should also be kept simple. Avoid clutter by limiting your design only to the essentials. Apply a colour scheme that’s relevant to your branding appearance.
There are many different themes you can use and customise, depending on the web builder platform you’re using. Don’t worry about looking like many other websites in your industry. Most customers will know the similarities and will expect you to more or less follow the trends.
The important thing is that you can clearly give customers the information they need about your company. That is the number one thing you should keep in mind when creating your website.
Responsive design
In a highly-mobile day and age, the importance of having a mobile friendly website has been stressed again and again. With 1.2 billion people around the world accessing the web through their mobile phones, mobile design is something you should definitely not overlook.
Mobile responsiveness not only makes your website more accessible to all your users, it also helps you get a higher rank in Google results. You also get more opportunities for conversions and sales as customers find your site convenient for their needs.
With a responsive design, you can meet your customers’ needs for fast and smooth transactions and browsing on your site. This saves you time creating different designs for desktop and mobile. Your website functionality and appearance readily adjust to whatever platform your user is accessing, making the customer experience seamless.